Sunday, July 12, 2009


If snake oil were still to be in production today, it would probably be manufactured in Chicago. Permits would be acquired, donations made and medicinal claims validated (though this would be a federal and not state issue but then again..).
Today's point however has nothing to do with this once popular alleviator to all known afflictions.
It does have to do with the fact that for the first time ever, the internet is coexisting with a huge recession. One one side, a large number of unemployed or soon to be unemployed are desperately looking for alternate sources of income. Others of a more flexible work ethic are looking to be compensated without effort. Together an insatiable hunger for immediate opportunity is created.
On the other side, some very creative businessmen have quickly responded to the Law of Supply and DEmand developed thousands of virtual products who are everywhere on the web. The more prominent "snakers"even manage to advertise on reputable venues such as Facebook and other highly ranked pages.
In the past, internet scammers managed to escape the long arm of the law by residing in countries where little could be done to put them out of business. Such is no longer the case.
A large number of companies offer multiple IP's with 5 second rotations, false product testimonials (pictures included), fabricated Paypal statements and yes, false names that are market tested for efficiency.
Overall the sales pitch is convincing and many product offers reach conversion rates as high as 2% despite the high prices that are charged for these raptile oppportunities.
Being the last to support market regulation or government interference, I search for a solution. and find none.
Back in the snake oil days, regulation was simple, swift and effective; it was called the 45 Navy Colt six shooter. We should seriously consider broadening the ever so wise Second Amendment.

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